You have a product or service with proven market demand and you’re committed to the scaling process.
And if you don’t have everything fully lined up immediately, we’ll help to get you there.
Everyone starts with a brief. We use this stage to interrogate everything. We both come out the other side clearer, with a clear line of sight.
– What are our objectives
– Which KPIs will serve those objectives
– Target setting & commercial expectations
Think of this as an audit of what’s happening now and what’s gone before.
However it went, there’s learning available.
What’s the Product / service we are looking to scale and how is it positioned?
Do we know it’s something audiences want or need? Borrowed Brilliance – how are your competitors selling similar?
Proposition – Is the Offer super easy to understand and is it compelling enough to make people want to buy what you’re selling?
Who are your People? Are there enough of them to meet your ambition? Who are the key sub groups and what needs to be done to bring them into your world? Which platforms are they on when in-market or open to our messages?
Does the Path to purchase work? How can we improve congruence and remove friction?
With this in place, we can set our initial strategy.
The what and the how of how we’ll start.
This is the start line of our testing and learning.
We keep it high-touch with minimal viable investment until we have enough data to start to making informed decisions.
Refinement, optimisation and stability gets that flywheel turning.
Here’s where we get to pour the rocket-fuel and take things up a notch from a more predictable place.
At this point we have a repeatable growth strategy.
We know the levers that work most powerfully and we have a plan of action to commit to – scaling spend whilst always testing for long term, incremental, sustainable results and lifetime value.
Bevamo
'Michelle is more than an Ad Manager, her skills here are without doubt, delivering honest and effective campaigns. What you get from working with Michelle is the honesty and straight talking you sometimes need but don’t always want to hear; a comms expert that doesn’t stretch beyond her skillset - she gets involved only where she adds value and steps away when her integrity is in danger of being compromised. A great asset to any team.'
Managing Director - Bec Development
Strategic Creative Director - Bonfire Creative Intelligence
Digital Data & Technology Director, Goodstuff Communications
